Red Rock is an operator-led performance shop. We own the full brand stack: offer, funnel, tracking, creative, and channel mix. We scale spend only as far as contribution margin and your KPI targets allow.
Book a brand assessmentEach band is a category we've scaled, sized by its peak monthly ad budget.
Supplements, skincare, apparel, CPG, consumer hardware and government contracting. Figures are peak monthly budgets we ran, not lifetime totals.
Platform ROAS flatters. We set your targets from your own unit economics, write them down before launch, and only add budget while the account keeps hitting them.
Example: an $80 AOV brand at 75% gross margin, where customers order three times a year.
Twelve-month contribution per customer: $80 × 3 orders × 75% margin.
LTV to CAC minimum. Anything lower and growth eats the margin it's supposed to build.
Maximum blended CAC. The first order pays back acquisition; every reorder is profit.
Some of the cheapest growth never shows up in Ads Manager. We look for it in organic social, SEO and content, email and SMS, and traffic sources your competitors haven't touched yet.
Every report ends at contribution margin after marketing. Your goal KPIs — CAC, MER, payback — are set with you and written down before launch.
New creative gets about three times AOV to show front-end and back-end signal. Winners get a 20–30% bump and a re-read inside three days.
Server-side events, clean attribution in Northbeam or Triple Whale, and a cash view for leadership separate from the buyer's accrual view.
Meta and branded search carry most accounts we audit. These are the channels we test next, and what each one is for.
Incremental reach across mobile apps, with end-card creative built for it.
A younger top of funnel, proven with matched-media tests.
A native offer plus affiliate creators selling on your behalf.
Founder pre-roll that makes your Meta spend work harder.
Google's cross-surface reach across YouTube, Discover and Gmail.
High-intent category terms and your competitors' names.
AI agents do the mining, drafting and production grunt work. Operators make the calls. The result is weekly creative volume that used to need a full studio.
Agents pull competitor ads, reviews and search data into a live swipe file.
Every concept gets an awareness stage, a motivator and one of 18 hook archetypes.
Image, video and voiceover models build 9:16 first, then adapt to every placement.
Ads launch in batches through the platform APIs, named so results roll up by hook.
Spend, frequency, reach cost and CPA are read per hook, not per ad.
Winning hooks get new bodies. Losing angles get cut from the next brief.
Step six feeds step one. The loop runs every week.
Every ad is tagged with the hook it tests, so wins roll up into the next brief. Tap any ad to enlarge it, or a film to play it.
Drink wine. Lose weight. Two claims that shouldn't sit together, so the scroll stops.
Six weeks to see him, thirty seconds with him. The whole frustration in one sticky note.
A Jane Fonda tape puts her back in the years when her body worked with her.
Real facility photos, no renders. For this buyer, proof beats polish.
Pasture to plate in 38 seconds. The origin story sells the price before the product shows up.
From flat-pack to finished unit in one cut, with the specs a procurement officer asks for on screen.
Scaled to $3–4M a month through Q4. Clutch hired us at one firm and followed the operator to Red Rock for a second engagement.
Perimenopause and menopause supplements at $350–500K a month. The account was saturating: the same people saw the same few ads. We rebuilt the creative pipeline and reopened reach.
Rapid Response Refuge and Strategic Operations sell modular emergency housing and tactical training to military, federal agencies and prime contractors. Buyers are few and senior, so lead quality is the whole game.
A National Security Council director came in through a LinkedIn lead form, got a same-day operator brief, and replied within three hours to set a call. The program was renewed and expanded from one brand to two.
Who came in through the forms
Before we touch a budget we read the whole business, and you get the findings whether or not we work together.
AOV, margin, LTV by cohort and the CAC you can actually afford.
Pixel and server-side health, attribution gaps and what your numbers are really saying.
Campaign architecture, bidding, budget concentration and where spend is wasted.
Hook and angle coverage, fatigue, and what competitors are winning with.
Landing pages, quizzes and checkout, benchmarked against category leaders.
Which dark channels are worth lighting up next, and in what order.
Thirty minutes, your numbers, an honest read.
Book a brand assessment